Privacy Policy

Last updated September 6, 2016

As a cybersecurity company, LaunchKey, a part of iovation inc. (“LaunchKey,” “we” or “us”) understands the importance of privacy as it relates to your overall security, and that's why we've built privacy into every aspect of our products and services. This privacy policy (this “Policy”) applies with respect to the information that we collect from the LaunchKey website, located at (“Website”) as well as the LaunchKey mobile applications (including tablet applications) (collectively, the “Mobile App”) and all other services provided by us (collectively, together with the Website and Mobile App, the “Services”). This Policy also describes our use and disclosure of such information. By using the Services, you consent to the collection, use, and disclosure of personal information in accordance with this Policy. This Policy is incorporated by reference into our User Terms of Service located and Developer Terms of Service and subject to the provisions of the User Terms of Service and Developer Terms of Service.

This privacy policy may differ from the privacy policy found in LaunchKey's mobile applications, therefore you should familiarize yourself with both prior to using either one.

Our Privacy Principles

At LaunchKey we have a few fundamental principles regarding privacy:

Personal Information

As used in this Policy, “personally-identifying information” is information that specifically identifies an individual, such as an individual's name, address, telephone number, or e-mail address. Personally-identifying information also includes information about an individual’s activities, such as information about his or her activity on our Services, and demographic information, such as date of birth, gender, geographic area, and preferences, when any of this information is linked to personally-identifying information that identifies that individual.

Personally-identifying information does not include “aggregate” or other non-personally-identifying information. Aggregate information is information that we collect about a group or category of products, services, or users that is not personally identifiable or from which individual identities are removed. We may use and disclose aggregate information, and other non-personally-identifying information, for various purposes.

Website Visitors

Like most website operators, LaunchKey collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. LaunchKey’s purpose in collecting non-personally identifying information is to better understand how LaunchKey’s visitors use its website. From time to time, LaunchKey may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

LaunchKey also logs potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on our website's blog. LaunchKey only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses are visible and disclosed to the administrators of the blog where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to LaunchKey's website choose to interact with LaunchKey in ways that require LaunchKey to gather personally-identifying information. The amount and type of information that LaunchKey gathers depends on the nature of the interaction. For example, we ask for a valid email address from visitors wishing to opt-in to our mailing list. (Email addresses collected for LaunchKey's mailing list are stored by a trusted 3rd party vendor and not on LaunchKey servers.) Those wishing to use LaunchKey for user authentication will need to provide a valid email address or phone number when pairing devices to their LaunchKey account. While such information is encrypted and stored in a one-way hash in LaunchKey servers, and is thus unusable by LaunchKey or any other party, the user may update such information from time-to-time on their own behalf. In each case, LaunchKey collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor's interaction with LaunchKey. LaunchKey does not disclose personally-identifying information other than as described below. Visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website or product-related activities.

Aggregated Statistics

LaunchKey may collect statistics about the behavior of visitors to its websites. For instance, LaunchKey may monitor IP addresses or blog comments to help identify spam. Such information is used internally to assist LaunchKey and is not disclosed publicly. While some general visitor data is collected such as referral page, page views, and hits, LaunchKey does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

LaunchKey discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on LaunchKey’s behalf or to provide services available at LaunchKey’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using LaunchKey’s websites, you consent to the transfer of such information to them. LaunchKey will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, LaunchKey discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when LaunchKey believes in good faith that disclosure is reasonably necessary to protect the property or rights of LaunchKey, third parties or the public at large. If you are a registered user of a LaunchKey website and have supplied your email address, LaunchKey may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with LaunchKey and our products. We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. LaunchKey takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. LaunchKey uses cookies to help LaunchKey identify and track visitors, their usage of LaunchKey's website, and their website access preferences. LaunchKey visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using LaunchKey’s websites, with the drawback that certain features of LaunchKey’s websites or services may not function properly without the aid of cookies.

Customer Support or Inquiries

Website visitors or registered users may submit customer support requests or inquiries using our online contact form or via publicly available means such as email, postal mail, or IRC chat. The data collected in such inquiries will be seen by our customer service representatives and will never be shared. Such communication will only be used internally by LaunchKey in an effort to address the respective inquiry or support request, including improving LaunchKey products and services.

Business Transfers

If LaunchKey, or substantially all of its assets, were acquired, or in the unlikely event that LaunchKey goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of LaunchKey may continue to use your personal information as set forth in this policy.

LaunchKey-enabled Websites and Links to Other Web Sites

LaunchKey is not responsible for the practices employed by websites and applications that are LaunchKey-enabled or that are linked to or from our website, nor the information or content contained therein. Please remember that when you utilize the LaunchKey services to interact with a third party website or application or use a link to go from our website to another website, our Privacy Policy is no longer in effect. Your authentication, browsing and interaction on any other website, application or system, including those that are LaunchKey-enabled or have a link on our website, is subject to that website’s or application’s own rules and policies. Please read over those rules and policies before proceeding or sharing your LaunchKey account information with LaunchKey-enabled websites, applications and systems.

International Visitors

LaunchKey services are hosted in the United States and are intended for United States visitors. If you are using the LaunchKey services from the European Union or other regions with laws governing data collection and use that may differ from United States law, please note that you are transferring your personal data to the United States. Also, we may transfer your data from the United States to other countries or regions in connection with storage and processing of data, fulfilling your requests, and operating the Services. The United States and other regions to which we may transfer your data do not have the same data protection laws as the European Union and some other regions. By providing your personally-identifying information, you consent to the transfer of your personally-identifying information to the United States and to other world regions and the use of your personally-identifying information in accordance with this Policy.


LaunchKey does not place advertisements from 3rd party advertising partners or affiliates on our websites or blog and has no intention of doing so in the future.

Our Commitment to Children's Privacy

Protecting the privacy of young children is especially important. For that reason, we do not knowingly collect or maintain personally-identifying information from persons under 13 years of age on the Services, and no part of the Services is directed to persons under 13. If we learn that personally-identifying information of children under the age of 13 has been collected on the Services without verifiable parental consent, then we will take the appropriate steps to delete this information. If you are a parent or guardian and discover that your child under the age of 13 has obtained an account for any of the Services or otherwise provided personally-identifying information to us, then you may contact us and request that we delete that child’s personally-identifying information from our systems.

Privacy Policy Changes

We may occasionally update this Policy. When we do, we will also revise the “last updated” date at the beginning of this Policy. Your continued use of the Services after a revised policy has become effective indicates that you have read, understood and agreed to the then-current version of the policy. If we change this Policy in a manner that is materially less restrictive of our use or disclosure of your personally-identifying information, we will use reasonable efforts to notify you of the change and to obtain your consent prior to applying the change to any personally-identifying information that we collected from you prior to the date the change becomes effective. For example, we may send a message to your email address, if we have one on file, message you through the Services, or generate a pop-up or similar notification when you access the Services for the first time after such material changes are made. Material changes to this Policy will be effective upon the earlier of (i) your first use of any of the Services with actual knowledge of such change, or (ii) 30 days from providing you notice of such change as described in this section. We encourage you to periodically review this Policy to stay informed about how we collect, use, and disclose information.